Free Shipping within u.a.e
Free Shipping within u.a.e
Free Shipping within u.a.e
Free Shipping within u.a.e
Free Shipping within u.a.e
Free Shipping within u.a.e
NEW LAUNCH
Trusted by the B-SQUAD
Special edition
THE CULTURAL CLASSIC
What pop culture made iconic, we made intentional.
A cultural silhouette, refined for modern movement.
Limited Edition Layer
Dubai oscillates between phases, not seasons.
A layer for movement, pause, and everything in between.
B-SQUAD TalkS
FLEX-LUX SET
“The Flex-Lux set is my ultimate favourite. It’s soft, fitting and I can do any movement in this set & feel confident. I have worn it for bodybuilding, CrossFit & running. It never disappoints.
I feel like I have my life together wearing the matching tracksuit set. Nikita and the team have outdone themselves with every piece in this collection. It’s high quality items that make me feel beautiful & powerful.”
Monique VAN TONDER
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TRACK SUIT
“I was honestly very impressed. The fabrics feel high-quality, soft, and very comfortable on the skin. The fit is really flattering without feeling tight, and you can tell a lot of thought and care went into the details. I felt comfortable wearing the pieces all day, which is very important to me. ”
WIDAD NAJI
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LEGGINGS
“These leggings exceeded my expectations. I’m genuinely impressed with how well they fit; they contour perfectly to the body without slipping down during workouts. The quality of the material is outstanding, offering both comfort and durability. I truly can’t find a single flaw. These leggings are a fantastic addition to my activewear collection. ”
Monika Pawlak
TANK TOP
“Absolutely in love with this tank top! It’s super comfortable and fits perfectly. The material is amazing, so soft, smooth, and high quality. It holds everything properly and gives really good support, which makes a huge difference during workouts. I trained in it and felt so comfortable the whole time. Honestly one of the best gym tops I’ve worn. Highly recommend! ”
Sarah QASEM
Why Us?
Designed to feel effortless.
Engineered Strength
Designed for durability, support, and performance.
Form is held, movement is supported, and repetition is sustained because real strength is proven over time, not in a single workout.
Bold by Design
Built for structure, stability, and form.
Shape is maintained, structure is reinforced, and movement remains supported through repeated wear, ensuring consistency over time.
Limitless Movement
Built for range, fluidity, and unrestricted motion.
Movement remains free of resistance, adapts across positions, and continues without interruption, allowing performance and comfort to stay consistent over time.
Outdoor Stories
